Farming Data Hub
Product Design, UX Research, Prototyping
I worked with a visual designer and a design lead to design a product to help farmers store, manage and monetise their agricultural data. This project was completed for a large telecommunications company with the end goal being a prototype to present at the clients conference, aiming to inspire attendees to think about the future of IOT. While the Design Lead worked liased with the client, I led the discovery phase, planning and conducting interviews with cotton farmers, synthesising our findings and creating a journey map leveraging jobs to be done theory. I then created wireframes which were turned into high-fidelity designs by one of the designers in my team.
As a team we then created a prototype which we each presented at the client's conference.
User research
This project required us to better understand the world of farming and agriculture. We conducted extensive desktop research on agronomy and farming as well as other data hubs and smart sensor devices. Myself, with help of one other designer, also travelled to a rural cotton farm outside of Brisbane to interview several farmers. I not only led the facilitation of the interview but worked to create the Discussion guide, Templates and tools used during the interview.
Defining the Value Proposition
The client had several ideas of what the Data Hub could be and what features it might contain. We worked worked with the client to clearly define the key value proposition of the tool through conducting feature and concept testing with the Farmers. I also worked to develop personas to better understand the potential users of the product and their needs. We discovered that not only would the tool need to be used by farmers but also government regulators and other research groups.
Mapping the User Journey
Leveraging the secondary and primary research , we were able to map a scenario that a farmer as well as a regulator might follow while using the tool. A common issue the farmers discussed was a high level of nitrates being detected in the water - typically due to high rainfall. Thus, the team thought about how this tool might be used communicate this issue to users and help them resolve it. We created a journey which I wireframed for both the farmer (checking their own sensors) and the regulator who is monitoring farms in the area.
Creating the Prototypes
I worked with the Visual Designer in my team team to turn the wireframes into high fidelity designs. The designs were put into InVision to create click-through prototypes. We showcased these prototypes at the client's conference where we had our own booth. To make the booth more interactive, we got attendees to prioritise our refined value propositions.